Wednesday, 13 June 2012

Interest Graph

The Interest Graph refers to the specific and varied interests that form one’s personal identity, and the attempt to connect people based on those interests. On an individual scale, this means the different things one person is interested in—be it jogging, celebrity gossip, or animal rights—that make up their likes and dislikes, and what has more meaning to them over someone else. On a broader scale, it’s the way those interests form unspoken relationships with others who share them, and expand to create a network of like-minded people.

Contrary to the Social Graph, which subsists of the network of people you know personally, the Interest Graph consists of the network of people who share interest with you, but who you don’t necessarily know personally. While the Social Graph, which was popularized by Facebook, has been touted by Mark Zuckerberg as making it so that “groups and applications can achieve enormous growth”, others are starting to question its limitations in connecting people in a meaningful way.

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